- Directed a cross-functional marketing and creative team of 25+, overseeing brand strategy, content creation, and influencer partnerships.
- Developed and launched large-scale event marketing campaigns that increased client engagement by 300%.
- Negotiated multimillion-dollar brand and influencer deals, generating over $2M in new revenue.
- Produced and led content campaigns that achieved 10M+ organic views and above-industry engagement rates.
- Built athlete-driven brand identities that translated into 7-figure merchandise and endorsement revenue.
- Implemented data-first marketing strategies, optimizing campaigns in real time to exceed KPIs by 25%+.