Scope: Spearheaded digital strategy, brand media, and partnership positioning for Uvalle Law Firm, building the LawBoss into a household legal brand. Played a key role in the firm’s historic partnership announcement as the Official Lawyer of the Dallas Cowboys—a first for legal advertising in Texas sports.
Key Contributions & Results:
Multichannel Content Production
- Directed and edited branded video content for web, TV, and social platforms that amplified LawBoss’s fearless and memorable brand identity.
- Created attorney intros, legal explainers, and broadcast-quality visuals that helped elevate public trust and recognition.
Social Engagement Strategy
- Optimized firm’s presence across Instagram, YouTube, and Facebook, increasing video engagement by 70%+ and building a loyal digital audience.
Sponsorship & Partnership Enablement
- Supported creative and visual assets used in the Dallas Cowboys sponsorship rollout, ensuring brand synergy across sports, law, and media.
- Contributed to the positioning and narrative that helped LawBoss secure the Official Lawyer of the Dallas Cowboys title — one of the most iconic partnerships in Texas legal marketing.
Campaign Integration
- Collaborated on cross-platform campaigns that tied together legal content, sports partnership assets, and brand outreach.
- Reinforced LawBoss’s status as a bold, community-rooted firm with major league presence.
Case Volume Impact
- Supported digital campaigns that contributed to a measurable increase in client case volume during the Cowboys partnership window.
- Helped convert higher-intent leads by aligning content tone with brand trust and legal urgency.