Scope: Led brand strategy, media integration, and growth marketing for HoopFest Basketball, a Nike-affiliated national basketball series showcasing top-tier high school athletes. The series grew into a nationally televised event on ESPN and was hosted at iconic venues like the American Airlines Center in Dallas due to overwhelming demand.
Key Contributions & Results:
Brand Elevation & Event Growth
- Built a scalable brand identity that positioned HoopFest as a top Nike-endorsed platform for elite prep athletes.
- Scaled event attendance and media reach to the point of moving the main showcase to the American Airlines Center, home of the Dallas Mavericks.
ESPN Media Integration & Content Production
- Produced and coordinated visual content, highlight reels, and athlete features that aired during national ESPN broadcasts.
- Social and video campaigns drove 1M+ organic views and sustained engagement across platforms.
Athlete Pipeline & Cultural Impact
- Featured 75+ state champions and over 65 McDonald’s All-Americans, positioning HoopFest as a trusted hub for D1 recruiting and NBA scouting.
Created branded athlete experiences that celebrated culture, competition, and sneaker storytelling.
Digital Marketing & Operations
- Revamped the digital experience (via hoopfestbasketball.com), increasing traffic by 65% YoY and simplifying registration and sponsor integration.
- Developed marketing collateral and merchandise with Nike alignment and influencer-friendly visuals.
Sponsorship & Brand Partnerships
- Helped secure and manage brand partner activations, integrating Nike’s visual identity with athlete-facing media and fan experiences.
- Supported the series’ reputation as one of the most influential high school basketball events in the U.S.