Scope: Collaborated with Sports Illustrated and legendary coach Penny Hardaway to elevate the visibility of the University of Memphis men’s basketball program through original content, athlete features, and brand integration. The campaign focused on amplifying the legacy and future of Memphis hoops, both culturally and nationally.
Key Contributions & Results:
Content Creation & Athlete Storytelling
- Led creative direction and scripting for a multi-platform campaign showcasing Memphis basketball culture and Penny’s impact as head coach.
- Produced video features and motion graphics highlighting top recruits and historic program milestones.
National Exposure Strategy
- Positioned content for distribution through Sports Illustrated channels and sports media partners.
- Helped the program gain enhanced exposure during key NCAA and recruiting windows.
Cultural Narrative Building
- Connected the Memphis basketball brand to broader conversations around youth development, community pride, and Black excellence in sports.
- Amplified Penny Hardaway’s personal story as both a legend and mentor to a new generation of athletes.
