Resume - Kiki Christmas

Experience

2017 - Present

Marketing Director

Crown Management & Marketing

Directed a cross-functional marketing and creative team of 25+, overseeing brand strategy, content creation, and influencer partnerships.
Developed and launched large-scale event marketing campaigns that increased client engagement by 300%.
Negotiated multimillion-dollar brand and influencer deals, generating over $2M in new revenue.
Produced and led content campaigns that achieved 10M+ organic views and above-industry engagement rates.
Built athlete-driven brand identities that translated into 7-figure merchandise and endorsement revenue.
Implemented data-first marketing strategies, optimizing campaigns in real time to exceed KPIs by 25%+.

2016 - 2017

Digital Marketing Specialist

Witherite Law Group

Developed and executed content strategies to enhance the firm's online presence and client engagement.
Created compelling blog posts, case studies, and web content aligned with the firm's legal expertise.
Collaborated with cross-functional teams to optimize content for SEO, driving increased traffic and visibility.
Managed content calendar, ensuring timely delivery of high-quality materials across digital platforms.
Managed content calendar, ensuring timely delivery of high-quality materials across digital platforms.
Contributed to social media strategies, increasing audience engagement and brand awareness.
Analyzed content performance metrics to refine and improve content strategies for better outcomes.

2013 - 2017

Digital Media Specialist

Uvalle Law Firm

Developed and executed digital media campaigns aligned with business goals, increasing web traffic and brand awareness.
Led the creation and management of digital content (websites, blogs, press releases, podcasts), ensuring consistency across platforms.
Managed end-to-end digital projects, from concept to execution, achieving project completion on time and within budget.
Enhanced company web presence, resulting in a measurable increase in brand visibility and client engagement.
Maintained a consistent and engaging online voice through social media, contributing to a positive brand image.
Collaborated with Marketing, Sales, and Product Development teams to ensure brand consistency and marketing objectives.
Suggested and implemented direct marketing strategies that boosted profitability and customer acquisition.
Analyzed ROI and KPIs to optimize marketing campaigns and improve digital performance.

Education

2003 - 2007

University of Washington

Seattle Washington

BA in Business Administration | Minor in Marketing